Providing a full range of advertising services including creating advertising campaigns, producing advertisements, media planning and buying, and public relations activities combined with advertising.
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What This Code Means
This is the standard code for marketing and advertising agencies of all sizes. It covers both traditional and digital advertising. If your agency is purely a design studio without advertising strategy, 74100 may be more appropriate. SEO and PPC agencies typically use this code. Social media management companies often choose between this and 70229 (management consultancy) — use whichever best describes your primary service. Media buying agencies may prefer 73120.
Businesses That Use This Code
- Full-service advertising agencies
- Digital marketing agencies
- Social media marketing companies
- PPC and SEO agencies
- Creative agencies producing ad campaigns
Related SIC Codes
How to Register This SIC Code
You provide your SIC code when registering your company at Companies House. You can also update it on your confirmation statement if your business activity changes. You can have up to four SIC codes — the first should be your primary (highest revenue) activity.
Why Your SIC Code Matters
- HMRC uses it to benchmark your income against sector norms
- Insurers use it to assess risk and set premiums
- Government grants and support schemes are allocated by SIC code
- Credit agencies categorise your business by SIC code
Read our full SIC codes explained guide for more detail. Use CalcPad for business tax calculations.